𝐒𝐢𝐩 𝐭𝐨 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: 𝐒𝐌 𝐉𝐨𝐢𝐧𝐬 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐇𝐨𝐩𝐞 𝐭𝐨 𝐁𝐮𝐢𝐥𝐝 𝐂𝐥𝐚𝐬𝐬𝐫𝐨𝐨𝐦𝐬

SM Supermalls is proud to partner with HOPE and the Department of Education for Generation Hope—a collaborative campaign that transforms everyday consumer purchases into tangible support for Filipino students by helping build classrooms across the country.

Launched on May 26, 2025, at Samsung Hall in SM Aura, the initiative brings together a coalition of brands, including SM Supermalls, BDO, Aivee, Carmen’s Best, Grab, Penshoppe, and Sunnies, united in a shared goal: to bridge the country’s classroom gap.

In addition to SM Foundation’s long-standing efforts—having built 110 school buildings with 374 classrooms—SM Supermalls is further extending its commitment to education by supporting Generation HOPE’s Build a Classroom Project, which aims to construct 10 new public school classrooms, funded in part through the sale of specially branded SM Bottled Water. Every purchase directly contributes to the classroom fund—empowering customers to be part of a nationwide solution.

“At SM, we believe that investing in education is investing in the future,” said Steven Tan, President of SM Supermalls. “Through this partnership, we hope to empower the next generation of Filipino students by creating safe, inclusive spaces where they can learn, grow, and thrive.”

“We are grateful to our partners for joining us in turning everyday actions—like buying bottled water—into lasting change,” said Nanette Medved-Po, Founder of HOPE.

“Generation Hope is a reflection of our commitment to make quality education accessible to all,” said Department of Education Secretary Sonny Angara.

This partnership aligns with SM Cares’ advocacy for children and youth empowerment, and invites every Filipino to make a difference, one bottle at a time.

Every bottle makes a difference—by choosing SM Bottled Water, customers directly contribute to building much-needed classrooms for Filipino students across the country. Start making an impact today by picking up a bottle at any SM mall and be part of the movement to empower education, one sip at a time.

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