SM Supermalls ends 2025 with seven awards for customer-centered excellence

SM Supermalls ends 2025 with seven awards for customer-centered excellence

SM Supermalls capped 2025 with seven prestigious awards from three major organizations—Brand Finance, AMEC, and PANA, highlighting its commitment to customer-centric innovation and community engagement. These recognitions affirm SM’s leadership in retail branding, strategic communication, and social responsibility initiatives.

• ASEAN’s Strongest Retail Brand for 2025 (Awarded by Brand Finance for achieving a Brand Index Score of 95.00/100.)

• Silver Award – Best Use of Integrated Communication Measurement/Research (From AMEC for effective communication data integration.)

• Gold Award – Most Effective Planning, Research, and Evaluation (APAC) (From AMEC for outstanding strategic planning and evaluation.)

• Gold Award – Most Effective Planning, Research, and Evaluation in Consumer Communications (From AMEC for excellence in consumer-focused communication strategies.)

• Gold Award – Most Impactful Use of Insights and Analytics Recommendations (From AMEC for leveraging analytics to improve customer engagement.)

• Bronze Award – Best Showcase for On-Ground Activation (From PANAta Awards for the success of the “Book Nook” initiative.)

• Executive Brand Builder of the Year (Awarded to SM EVP for Marketing Joaquin San Agustin by PANA.)

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